Tanner EDA Expands Presence in Chinese Market
NewPlusÂ to provide sales and support for full-flow analog IC design tool suite
MONROVIA, California â€“ December 15, 2010 â€“ Tanner EDA, the catalyst for innovation for the design, layout and verification of analog and mixed-signal integrated circuits (ICs), Â has appointed NewPlus Systems and Technologies Ltd. to provide sales and support for all Tanner EDA products in China.
The exclusive distribution agreement will help Tanner EDA meet the growing demand for the companyâ€™s full-flow analog IC design suite, HiPer Silicon, as well as related specialty design tools and services. HiPer Silicon gives designers a complete analog design flow, from schematic capture, circuit simulation, and waveform probing to physical layout and verification, which is ideal for analog, mixed-signal, RF, and MEMS IC design. The integrated tool suite, available on both Windows and Linux platforms, shares a common architecture and common user interface that is consistent across all tools, resulting in a comprehensive, unified software solution.
â€œTanner EDAâ€™s solutions not only increase designer productivity, they are also easy to install and use,â€ said Felix Wong, Chairman and CTO of NewPlus. â€œHiPer Silicon is a well-established tool suite with widespread acceptance worldwide. Availability in both Windows and Linux is a definite plus for the analog and mixed-signal market in China.â€
NewPlus, the most experienced distributor in China, also represents ACE, Â Atrenta, Eve, and Synopsys Â as well as maintaining relationships with key foundries on the mainland.
Â â€œAs demand for Tanner EDA products has been increasing in China, we have been searching for an experienced and well-regarded company to be the first line of contact for local customers,â€ said Hamed Emami, vice president of worldwide sales for Tanner EDA. â€œNewPlus has the industry experience and technology expertise to help our customers as we provide design solutions to customers in this important market.â€
About NewPlus Systems & Technologies Ltd.
NewPlus was founded in 2002 and is a leading provider of EDA tools and consulting support in China, with offices in Beijing, Shanghai, and Hong Kong. NewPlus has provided various leading edge EDA tools and support to both local and multi-national companies for almost 10 years.Â
About Tanner EDA
Tanner EDA provides a complete line of software solutions that catalyze innovation for the design, layout and verification of analog and mixed-signal (A/MS) integrated circuits (ICs). Customers are creating breakthrough applications in areas such as power management, displays and imaging, automotive, consumer electronics, life sciences, and RF devices. A low learning curve, high interoperability, and a powerful user interface improve design team productivity and enable a low total cost of ownership (TCO). Capability and performance are matched by low support requirements and high support capability as well as an ecosystem of partners that bring advanced capabilities to A/MS designs.
Founded in 1988, Tanner EDA solutions deliver just the right mixture of features, functionality and usability. The company has shipped over 33,000 licenses of its software to more than 5,000 customers in 67 countries.
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